Find the Xscore™ of
your Favorite Athletes
The Xscore measures audience reactions across screens
Track & Report
Sponsorships are your most
influential form of marketing.
Now you can prove it.
How does social media impact sponsorship ROI?
How do I stack up with my competitors?
How can I optimize my sponsorship activation mix?
Justify Your Spending on Sponsorships, Personalities & Licensing Deals
From the Blog
March Madness is a financial winner for just about everyone except the athletes playing the games. The NCAA, the media, sponsors and advertisers, the participating schools, the host cities and businesses all profit from the tournament, while the players enjoy…April 14, 2014
If you are a fan of the NBA (and LeBron James’ 12 million Twitter followers), you have undoubtedly noticed the recent brouhaha over LeBron’s Samsung Galaxy phone. As you probably know by now, LeBron is one of the athletes who…March 23, 2014
Sponsorship has always been a key part of the Olympics experience. First of all, it helps athletes afford the expenses of non-stop travel. And, for big brands, it has always been a great way to gain brand recognition with consumers…February 20, 2014